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Framing Innovation

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Authors:
  • Haase, Louise Møller ;
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    Orcid logo0000-0001-5512-5941
    Department of Architecture, Design and Media Technology, The Technical Faculty of IT and Design, Aalborg University
  • Laursen, Linda Nhu
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    Department of Architecture, Design and Media Technology, The Technical Faculty of IT and Design, Aalborg University
Subtitle:
Product Reasoning Model for Early Phase Innovations
Abstract:
Designing a remarkable product innovation is a difficult challenge, which businesses today continuously are striving to tackle. This challenge is particularly present in the early phase of innovation, where the main product concept and frames of the innovation is determined. As a main challenge in the early phase is the reasoning process; innovation team are faced with open- ended ill-defines problems, where they need to make decisions about an unknown future having only incomplete, ambiguous and contradicting insights available. We study the reasoning of experts, how they frame to make sense of all the insights and create a basis for decision making in relation to a new project. Based on case studies of five innovative products from various industries, we suggest a Product Reasoning Model for understanding reasoning and envisioning of new product innovations in the early phases of innovation.
ISBN:
9789523350830
Type:
Conference paper
Language:
English
Published in:
Ispim Innovation Symposium 2017: Building the Innovation Century, 2017, p. 1-15
Main Research Area:
Science/technology
Publication Status:
Published
Review type:
Peer Review
Conference:
The ISPIM Innovation Summit, 2017
Publisher:
The International Society for Professional Innovation Management (ISPIM)
Submission year:
2017
Scientific Level:
Scientific
ID:
2434510922

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