- Authors:
-
-
Haase, Louise Møller
;
Close
0000-0001-5512-5941
Department of Architecture, Design and Media Technology, The Technical Faculty of IT and Design, Aalborg University - Laursen, Linda Nhu
-
Haase, Louise Møller
;
- Subtitle:
- Product Reasoning Model for Early Phase Innovations
- Abstract:
- Designing a remarkable product innovation is a difficult challenge, which businesses today continuously are striving to tackle. This challenge is particularly present in the early phase of innovation, where the main product concept and frames of the innovation is determined. As a main challenge in the early phase is the reasoning process; innovation team are faced with open- ended ill-defines problems, where they need to make decisions about an unknown future having only incomplete, ambiguous and contradicting insights available. We study the reasoning of experts, how they frame to make sense of all the insights and create a basis for decision making in relation to a new project. Based on case studies of five innovative products from various industries, we suggest a Product Reasoning Model for understanding reasoning and envisioning of new product innovations in the early phases of innovation.
- ISBN:
- 9789523350830
- Type:
- Conference paper
- Language:
- English
- Published in:
- Ispim Innovation Symposium 2017: Building the Innovation Century, 2017, p. 1-15
- Main Research Area:
- Science/technology
- Publication Status:
- Published
- Review type:
- Peer Review
- Conference:
- The ISPIM Innovation Summit, 2017
- Publisher:
- The International Society for Professional Innovation Management (ISPIM)
- Submission year:
- 2017
- Scientific Level:
- Scientific
- ID:
- 2434510922
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