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Steps, Choices and Moral Accounting: Observations from a Step-Counting Campaign in the Workplace

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Authors:
  • Gorm, Nanna ;
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    Business IT, IT University of Copenhagen
  • Shklovski, Irina
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    Business IT, IT University of Copenhagen
DOI:
10.1145/2818048.2819944
Abstract:
Sedentary work is a contributing factor to growing obesity levels worldwide. Research shows that step-counters can offer a way to motivate greater physical mobility. We present an in-situ study of a nation-wide workplace step-counting campaign. Our findings show that in the context of the workplace steps are a socially negotiated quantity and that participation in the campaign has an impact on those who volunteer to participate and those who opt-out. We highlight that specific health promotion initiatives do not operate in a vacuum, but are experienced as one out of many efforts offered to the employees. Using a social ecology lens we illustrate how conceptualizing a step-counting campaign as a health promotion rather than a behavior change effort can have implications for what is construed as success.
ISBN:
9781450335928
Type:
Conference paper
Language:
English
Published in:
Proceedings of the 19th Acm Conference on Computer-supported Cooperative Work & Social Computing, 2016, p. 148-159
Main Research Area:
Science/technology
Publication Status:
Published
Review type:
Peer Review
Conference:
ACM Conference on Computer Supported Cooperative Work, 2016
Publisher:
Association for Computing Machinery
Submission year:
2016
Scientific Level:
Scientific
ID:
2304063686

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