{"controller"=>"catalog", "action"=>"show", "locale"=>"en", "id"=>"2288049943"}
  • EN
  • DA

Danish NationalResearch Database

  • Search Publications & Researchers
  • Open Access Indicator
  • Publications
  • Researchers
Example Finds records
water{} containing the word "water".
water supplies"{}" containing the phrase "water supplies".
author:"Doe, John"author:"{}" containing the prase "Doe, John" in the author field.
title:IEEEtitle:{} containing the word "IEEE" in the title field.
Need more help? Advanced search tutorial
  • Selected (0)
  • History

Food labels

    • Save to Mendeley
    • Export to BibTeX
    • Export to RIS
    • Email citation
Authors:
  • Selsøe Sørensen, Henrik ;
    Close
    Department of International Business Communication, Copenhagen Business School
  • Clement, Jesper ;
    Close
    Orcid logo0000-0003-0519-5575
    Department of Marketing, Copenhagen Business School
  • Gabrielsen, Gorm
    Close
    Department of Finance, Copenhagen Business School
Subtitle:
An Exploratory Study into Label Information and what Consumers See and Understand
DOI:
10.1080/09593969.2011.634072
Abstract:
The food industry develops tasty and healthy food but fails to deliver the message to all consumers. The consumers’ background knowledge is essential for how they find and decode relevant elements in the cocktail of signs which fight for attention on food labels. In this exploratory study, we find evidence for dividing consumers into two profiles: one relying on general food knowledge and another using knowledge related to signpost labels. In a combined eyetracking and questionnaire survey we analyse the influence of background knowledge and identify different patterns of visual attention for the two consumer profiles. This underlines the complexity in choosing and designing the ‘right’ elements for a food package that consumers actually look at and are able to make rational use of. In spite of any regulation of food information provided by authorities, consumers will still be confronted with information which puzzles them. Given that the notion of being mislead must refer to information printed on the packaging and which has actually caught the given consumer's visual attention, this exploratory study intends to pave the way for using eyetracking tools to better understand the link between regulations, package information, and consumer understanding. Implications and further research are discussed.
Type:
Journal article
Language:
English
Published in:
International Review of Retail, Distribution and Consumer Research, 2012, Vol 22, Issue 1, p. 101-14
Keywords:
Food Labelling; Eyetracking; Signpost Labels; Consumer Knowledge
Main Research Area:
Social science
Publication Status:
Published
Review type:
Peer Review
Submission year:
2012
Scientific Level:
Scientific
ID:
2288049943

Full text access

  • Doi Get publisher edition via DOI resolver
Checking for on-site access...

On-site access

At institution

  • Cph business school

Metrics

Feedback

Sitemap

  • Search
    • Statistics
    • Tutorial
    • Data
    • FAQ
    • Contact
  • Open Access
    • Overview
    • Development
    • FAQ
    • Contact
  • About
    • Institutions
    • Release History
    • Cookies and privacy policy

Copyright © 1998–2018.

Fivu en