- Authors:
- Editor:
- Zeller, Frauke, Ponte, Cristina, O'Neill, Brian
- Subtitle:
- The Performative and Participatory Models of Interview
- Abstract:
- This chapter discusses the interview method in relation to context, a central notion in audience studies. Through a critique of the traditional conception of the interview method as a question-answer model, the chapter suggests two different articulations of the interview method in the framework of a contextual inquiry: the performative and participatory models of interview. These models are presented in their original theoretical, methodological and empirical contexts and then highlighted along four methodological considerations that help position audience research towards the challenges of a contextual inquiry.
- ISBN:
- 9781315762821, 9781138787377
- Type:
- Book chapter
- Language:
- English
- Published in:
- Revitalising Audience Research: Innovations in European Audience Research, 2014, p. 44-61
- Keywords:
- context; interview method; audience research; media use; reception analysis
- Main Research Area:
- Humanities
- Publication Status:
- Published
- Series:
- Routledge Studies in European Communication Research and Education
- Review type:
- Peer Review
- Publisher:
- Routledge
- Submission year:
- 2014
- Scientific Level:
- Scientific
- ID:
- 2262646090
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