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Expanding the Reach of the Interview in Audience and Reception Research

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Authors:
  • Mathieu, David ;
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    Communication, Journalism and Social Change, Department of Communication and Arts, Roskilde University
  • Brites, Maria José
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    Universidade NOVA de Lisboa
Editor:
Zeller, Frauke, Ponte, Cristina, O'Neill, Brian
Subtitle:
The Performative and Participatory Models of Interview
Abstract:
This chapter discusses the interview method in relation to context, a central notion in audience studies. Through a critique of the traditional conception of the interview method as a question-answer model, the chapter suggests two different articulations of the interview method in the framework of a contextual inquiry: the performative and participatory models of interview. These models are presented in their original theoretical, methodological and empirical contexts and then highlighted along four methodological considerations that help position audience research towards the challenges of a contextual inquiry.
ISBN:
9781138787377, 9781315762821
Type:
Book chapter
Language:
English
Published in:
Revitalising Audience Research: Innovations in European Audience Research, 2014, p. 44-61
Keywords:
context; interview method; audience research; media use; reception analysis
Main Research Area:
Humanities
Publication Status:
Published
Series:
Routledge Studies in European Communication Research and Education
Review type:
Peer Review
Publisher:
Routledge
Submission year:
2014
Scientific Level:
Scientific
ID:
2262646090
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