Kaplan, Sigal4; Manca, Francesco1; Nielsen, Thomas Alexander Sick1; Prato, Carlo Giacomo1
1 Department of Transport, Technical University of Denmark2 Traffic modelling and planning, Department of Transport, Technical University of Denmark3 Transport policy and behaviour, Department of Transport, Technical University of Denmark4 Department of Management Engineering, Technical University of Denmark
This study explored the behavioral factors underlying tourist intentions to use urban bike-sharing for cycling while on holiday. The analytical framework relied on the Theory of Planned Behavior relating tourist intentions to favorable attitudes toward cycling, interest in bicycle technology, favorable subjective norms toward cycling, and perceived cycling ease. The case-study focused on the new bikesharing system in Copenhagen (Denmark) and questioned 655 potential tourists about a hypothetical holiday scenario. Structural equation models revealed: (i) a great interest in using bike-sharing, frequently and for multiple purposes; (ii) a relation between holiday cycling and living in a cyclingfriendly country, past cycling experience, and habitual transport mode choice during daily life; (iii) an appeal of electric bicycles to tourists with high interest in bicycle technology, low perceived cycling ease, and weak favorable norms toward cycling; (iv) a relation between frequent and multi-purpose cycling intentions and favorable to stronger attitudes and norms toward cycling, and greater perceived likelihood that the holiday partners would cycle.