1 Department of IT Management, Copenhagen Business School2 Ludwig-Maximillians-Universität Munich
An Empirical Investigation of Users' Cognitive Processes in the Choice of Location-based Services
The introduction of smartphones and the accompanying profusion of mobile data services have had a profound effect on individuals' lives. One of the most influential service categories is location-based services (LBS). Based on insights from behavioural decision-making, a conceptual framework is developed to analyse individuals' decisions to use LBS, focusing on the cognitive processes involved in the decision-making. Our research is based on two studies. First, we investigate the use of LBS through semi-structured interviews of smartphone users. Second, we explore daily LBS use through a study based on diaries. The findings highlight that the decision to use LBS can be described by either a comparative mode based on the value of LBS in relation to other available options, or an intuitive mode in which past experiences trigger the use of heuristics. These modes in turn have positive influences on the continuance of LBS use and indicate changes in individuals' information retrieval behaviours in everyday life. In particular, the distinct value dimension of LBS in specific contexts of use changes individuals' behaviours towards accessing location-related information.
European Journal of Information Systems, 2014, Vol 23, Issue 5, p. 513-528
Smartphones; Location-based services; User behaviour; Behavioural decision-making