There is a need for a strategic and systematic approach towards eco-design implementation. By bringing together two case studies (one in a SME, the other in a multi-national company) this paper examines the impact of the organisational context and chosen eco-design implementation methodologies. As well as providing empirical evidence of the opportunities and challenges faced in these two industrial contexts, the paper also highlights important generalities and differences. The learning outcomes are relevant to researchers and industry managers engaged in eco-design implementation.
13th International Design Conference - Design 2014, 2014, p. 1473-1482