1 Department of Management - Nobelparken - Center for Virksomhedskommunikation, Department of Management - Nobelparken, Aarhus BSS, Aarhus University2 Department of Management - Nobelparken, Aarhus BSS, Aarhus University3 Department of Management - Nobelparken, Aarhus BSS, Aarhus University
A Case Study of a Corporate Weblog from an Employees' PerspectiveEt casestudie af en corporate weblog fra et medarbejderperspektiv
The purpose of this paper is to address and discuss implications of blog usage in a corporate communication context from an employees’ perspective by analyzing the local context and the underlying motivations of corporate blogging as they are being discursively constructed by a group of organizational bloggers. The paper presents findings from a case study of a government agency’s corporate blogging activity, traced through focus group interviews with the organizational bloggers.
Corporate Communications, 2014, Vol 19, Issue 1, p. 34-51
Web 2.0; social media; corporate blogging; organizational blogging; Corporate Communication; Discourse Analysis