Foscht, Thomas2; Kotzab, Herbert1; Maloles III, Cesar2; Schröder, Christoph2
Bernhard Swoboda, Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm-Klein
1 Department of Operations Management, Copenhagen Business School2 unknown
A Conjoint-based Preference Analysis
The willingness of retailers to adopt RFID systems, as well as finding optimal RFID applications has yet not been investigated. This paper examines the issues associated with the RFID adoption based on the results of a conjoint analysis. The conjoint measurement looked at the trade-off decisions among different possible set-ups of RFID applications in retailing companies. Considerable willingness to adopt, but low diffusion and a structure of preferences with respect to RFID features was shown throughout the examined retailing companies. Furthermore, differences were shown among different types of retailers in their preferences for RFID system features and clusters were implied.