1 Department of Architecture, Design and Media Technology, The Technical Faculty of IT and Design, Aalborg University, VBN2 The Faculty of Engineering and Science (TECH), Aalborg University, VBN3 Department of Mobile UXD HDM Stuttgart University of Applied Science4 Åbo Akademi University, Vasa,5 Mobility and Tracking Technologies, The Technical Faculty of IT and Design, Aalborg University, VBN6 University of Maribor7 University of Maribor
The term transmedia is often used to describe the seamless consumption of a variety of con- tent that is part of the same product across multiple delivery channels. Media convergence, divergence and transmedia are closely related and describe an evolving paradigm of content consumption. In this chapter, we address the challenge to provide a clear distinction between transmedia, convergence and divergence as separate, but intertwined concepts. The multifaceted and interdisciplinary nature of the subject necessitates respecting various interpretations of transmedia storytelling. By collecting and grouping the various perspectives that shape the understanding and expectations of transmedia storytelling, we came up with a conceptual transmedia methodology that is based on both traditional storytelling frameworks such as ‘fictional universes’ and user experience design theories. This stands in contrast to the com- mercial interpretations of transmedia storytelling, which are often based on multimedia mer- chandising solutions rather than on rich evolving storylines that run across multiple plat- forms. The evolving methodology illustrates the complexities of transmedia design, including for example interdisciplinarity, genres, and emergent production models. We focus on user experience design early in the creative writing process, replacing former methods that added transmedia patterns as if an afterthought at the end of a production cycle.
Lung Cancer: Journalism, Broadcasting, and Social Media Aspects of Convergence, 2016, Vol 83, Issue 1, p. 309-325