1 Department of Management, Aarhus BSS, Aarhus University2 Innovation Management, Department of Management, Aarhus BSS, Aarhus University3 Imperial College Business School4 ESMT European School of Management and Technology5 Department of Management, Aarhus BSS, Aarhus University
An empirical investigation of an online user community
We study how an individual's exposure to external information regulates the evaluation of entrepreneurial opportunities and entrepreneurial action. Combining data from interviews, a survey, and a comprehensive web log of an online user community spanning eight years, we find that technical information shaped opportunity evaluation, and social information about user needs drove individuals to entrepreneurial action. Our empirical findings suggest that reducing demand uncertainty is a central factor regulating of entrepreneurial action, an insight that received theories of entrepreneurial action have so far overlooked.
Academy of Management Journal, 2013, Vol 56, Issue 5, p. 1348-1371
entrepreneurial action; action theory of entrepreneurship; information exposure; user entrepreneurship