1 Center for Communication, Media and Information Technologies, The Technical Faculty of IT and Design, Aalborg University, VBN2 Department of Development and Planning, The Technical Faculty of IT and Design, Aalborg University, VBN3 Department of Electronic Systems, The Technical Faculty of IT and Design, Aalborg University, VBN4 The Faculty of Engineering and Science (TECH), Aalborg University, VBN
A domestication approach
The paper introduces original research findings and conclusions from a qualitative analysis of use and adoption of mobile money in Kenya using the domestication approach. We applied the dimension of domestication as an analytic tool to explain the acquisition, incorporation and conversion of the mobile money technology into the everyday life of its users. The data gathered include a series of focus group discussions, semi-structured interviews and participatory observations with members of the Machakos District in Kenya. It identifies satisfaction as an important mediator between the incorporation and conversion phases of the domestication process. Further, it presents findings that provide empirical support that adoption can be best explained as a process, which includes an initial appropriation, consumption and adoption and shows the influence of social networks, daily practices and norms, on all phases of the adoption process.
International Journal of Wireless and Mobile Computing, 2013, Vol 6, Issue 4