1 Landscape Architecture and Planning, Department of Geosciences and Natural Resource Management, Faculty of Science, Københavns Universitet2 Parks and urban landscapes, Forest & Landscape Denmark, Faculty of Life Sciences, Københavns Universitet3 Landscape Architecture and Planning, Department of Geosciences and Natural Resource Management, Faculty of Science, Københavns Universitet4 Parks and urban landscapes, Forest & Landscape Denmark, Faculty of Life Sciences, Københavns Universitet
City place branding, an entrepreneurial urban development scheme, aims to differentiate cities from their national and international competitors based on strengths and competitive advantage. One such strength is quality urban green space which has been shown to make cities more attractive and liveable places, drawing people and investments to urban centres. Applying a place branding approach, this paper presents the results of a survey of Danish municipalities and their place branding in terms of crafting green city, or environmentally sustainable, profiles. Based on survey responses from both municipal green space and communication staff, an overview is presented of the status of `green' municipal place branding, with emphasis on branding through green spaces such as parks. Findings show that green concepts such as environmentally sustainable policies as well as biophysical assets such as green spaces are not in focus in municipal place branding campaigns. Moreover, survey results demonstrate that creative professionals and local citizens are the main focus of those municipalities that are branding. There is great potential to emphasize green spaces in municipal placing branding campaigns building on partnerships with the private sector and citizen volunteers. (C) 2013 Elsevier GmbH. All rights reserved.
Urban Forestry and Urban Greening, 2013, Vol 12, Issue 3, p. 330-337
City marketing; Globalisation; Green cities; Parks