Environmental sustainability is of great concern among world organizations and enterprises due to recent trends in global warming. Many developed nations have put in place stricter environmental regulations. Industries in such nations have established full-fledged systems to adopt environment friendly operation strategies to lower their overall carbon footprint. Currently, there is increased awareness among customers even in developing countries about eco friendly manufacturing solutions. Multi-national firms have identified economies of developed nations as a potential market for their products. Such organizations in developing countries like India and China are under pressure to adopt green concepts in supply chain operations to compete in the market and satisfy their customers' increasing needs. This paper offers a comparative study of pressures that impact the adoption of Green Supply Chain Management (GSCM). Thirty two pressures are identified from extensive literature reviews and they are classified into five distinct groups based on their similarities. A detailed questionnaire is prepared and circulated among industries in various sectors. Industries were requested through this survey to rate the impact of each pressure. Two independent hypotheses were formulated from literature to test the nature of impact and the differences affecting Indian industries. Statistical data analysis through one-way single factor Analysis of Variance (ANOVA), followed by pair-wise comparison of means using Tukey's test was used. The analysis was performed for different sectors and different scales of production categories. The results and their implications are also discussed.
Resources, Conservation and Recycling, 2013, Vol 78, p. 26-35