Verbeke, Wim7; Perez-Cueto, Federico J.A.1; de Barcellos, Marcia Dutra5; Grunert, Klaus G6
1 Meal Science & Public Health Nutrition, The Faculty of Engineering and Science, Aalborg University, VBN2 Department of Development and Planning, The Faculty of Engineering and Science, Aalborg University, VBN3 The Faculty of Engineering and Science, Aalborg University, VBN4 Ghent University5 The Department of Business Administration6 Institut for Marketing og Organisation7 Ghent University
Exploratory analysis of side dishes, beverages, foodscapes and individual characteristics
The objective of this study is to explore the association between pork as the main meal component and the choice for side dishes and beverages depending on foodscape and individual characteristics, including overweight and obesity among fresh pork consumers (n = 2156) in five European countries (Belgium, Denmark, Germany, Greece and Poland). Males were found to combine pork more with caloric drinking (odds ratio = 1.32) and low levels of vegetable intake (odds ratio = 1.32) compared to females. Younger consumers were more likely to combine pork with low levels of vegetable intake but less likely to combine pork with sauces or condiments. Heavy users of pork were more likely (odds ratio = 1.43) to combine pork with sauces or condiments. The study also found an association between being overweight or obese and higher consumption of carbohydrate rich sta- ple foods (odds ratio = 1.30) and caloric drinks (odds ratio = 1.30) as side dishes to pork meat. Substantial cross-cultural differences were revealed in line with typical pork consumption and meal composition habits in the respective countries. Finally, this study found that the company of family plays a significant role when choos- ing side dishes for pork as meal center, thus constituting a relevant venue for the positioning and marketing of pork, as well as for future public health information about meals with pork as main meal component.
Meat Science, 2013, Vol 95, Issue 3, p. 694-698
Consumer; Meal; Pork; Side dishes; Vegetables; MAPP