1 Department of Architecture, Design and Media Technology, The Technical Faculty of IT and Design, Aalborg University, VBN2 The Faculty of Engineering and Science (TECH), Aalborg University, VBN3 Architecture, The Technical Faculty of IT and Design, Aalborg University, VBN4 Research group for Sustainable Architecture – SARC, The Technical Faculty of IT and Design, Aalborg University, VBN5 Light Research, The Technical Faculty of IT and Design, Aalborg University, VBN6 University of Toronto7 Universidad de La Laguna8 University of Pennsylvania9 University of Vienna10 The Royal Danish Academy of Fine Arts11 Danish Research Centre for Magnetic Resonance12 University of Toronto13 Universidad de La Laguna14 University of Pennsylvania15 University of Vienna
On average, we urban dwellers spend about 90% of our time indoors, and share the intuition that the physical features of the places we live and work in influence how we feel and act. However, there is surprisingly little research on how architecture impacts behavior, much less on how it influences brain function. To begin closing this gap, we conducted a functional magnetic resonance imaging study to examine how systematic variation in contour impacts aesthetic judgments and approach-avoidance decisions, outcome measures of interest to both architects and users of spaces alike. As predicted, participants were more likely to judge spaces as beautiful if they were curvilinear than rectilinear. Neuroanatomically, when contemplating beauty, curvilinear contour activated the anterior cingulate cortex exclusively, a region strongly responsive to the reward properties and emotional salience of objects. Complementing this finding, pleasantness—the valence dimension of the affect circumplex—accounted for nearly 60% of the variance in beauty ratings. Furthermore, activation in a distributed brain network known to underlie the aesthetic evaluation of different types of visual stimuli covaried with beauty ratings. In contrast, contour did not affect approach-avoidance decisions, although curvilinear spaces activated the visual cortex. The results suggest that the well-established effect of contour on aesthetic preference can be extended to architecture. Furthermore, the combination of our behavioral and neural evidence underscores the role of emotion in our preference for curvilinear objects in this domain.
National Academy of Sciences. Proceedings, 2013, Vol 110, Issue Supplement 2