1 Department of Language and Communication, Faculty of Humanities, SDU2 unknown3 Department of Language and Communication, Faculty of Humanities, SDU
art as research on semiotics and semiotic technology
This article presents a reading if David Byrne's Envisioning Emotional Epistemological Information, an art work created with Microsoft's presentation software PowerPoint, as an instance of creative research on semiotics and semiotic technology. It reveals commonalities and differences between Byrne's ideas about PowerPoint and related ideas from linguistics and semiotics, and is intended as a contribution to research on PowerPoint, and on semiotic technologies generally, as well as to efforts aimed at developing criteria for evaluating art as research on semiotics.
Social Semiotics, 2014, Vol 23, Issue 3, p. 409-423
art practice as research, semiotic technology, PowerPoint, software studies, global corporate culture