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"David Byrne really does love PowerPoint"

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Authors:
  • van Leeuwen, Theo ;
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    Department of Language and Communication, Faculty of Humanities, SDU
  • Djonov, Emilia
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    unknown
Subtitle:
art as research on semiotics and semiotic technology
DOI:
10.1080/10350330.2012.738998
Abstract:
This article presents a reading if David Byrne's Envisioning Emotional Epistemological Information, an art work created with Microsoft's presentation software PowerPoint, as an instance of creative research on semiotics and semiotic technology. It reveals commonalities and differences between Byrne's ideas about PowerPoint and related ideas from linguistics and semiotics, and is intended as a contribution to research on PowerPoint, and on semiotic technologies generally, as well as to efforts aimed at developing criteria for evaluating art as research on semiotics.
Type:
Journal article
Language:
English
Published in:
Social Semiotics, 2014, Vol 23, Issue 3, p. 409-423
Keywords:
art practice as research, semiotic technology, PowerPoint, software studies, global corporate culture
Main Research Area:
Humanities
Publication Status:
Published
Review type:
Peer Review
Submission year:
2014
Scientific Level:
Scientific
ID:
242456040

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