1 Department of Management, Aarhus BSS, Aarhus University2 Department of Management, Aarhus BSS, Aarhus University
Inducing green behaviour
Economic arguments, such as saving money, are often used to promote pro-environmental actions — for example, reducing energy use. However, research shows that people’s environmental motives are sometimes better drivers of behavioural change.
Nature Climate Change, 2013, Vol 3, Issue 2, p. 100-101