Purpose - The objective of the study was to apply the Theory of Planned Behavior to predict Danish adolescents’ behavioural intention for healthy eating. Design/methodology/approach - A cluster sample survey of 410 students aged 11 to 16 years studying in Grade 6 to Grade 10 was conducted in Denmark. Findings - Perceived behavioural control followed by attitudes were the most important factors in predicting behavioural intention. Females and adolescents with a higher BMI were also found to have a stronger behavioural intention. Healthy eating was perceived to be beneficial and useful, and, to a lesser extent, interesting and desirable. Family, TV programmes, and teachers were influential socialization agents. Research limitations – The survey responses may be affected by a social desirability bias. The survey includes a non-probability sample and results may not be generalized to all Danish adolescents.
Health Education, 2013, Vol 113, Issue 1, p. 4-17
MAPP; Adolescents' health; Social marketing; Attitudes; Behavioral change