1 Department of Management, Aarhus BSS, Aarhus University2 unknown3 Department of Management, Aarhus BSS, Aarhus University
The guest editors' introduction to the Special Issue on managing creativity in business market relationships positions the topic at the intersection between interorganizational research and creativity research. It introduces three paradoxes that managers of such processes face: a) the tension between the need for structure versus freedom to pursue new ideas, b) the dilemma between openness and organizational alignment, and c) the task of combining and prioritizing between inter- and intraorganizational views.
Industrial Marketing Management, 2013, Vol 42, Issue 1, p. 82-85
Organization Creativity; Relationship management; Interorganizational relationships; Management of creativity