1 Department of Learning and Philosophy, The Faculty of Humanities, Aalborg University, VBN2 Interregionalt Center for Videns- og Dannelsesstudier, The Faculty of Humanities, Aalborg University, VBN3 The Faculty of Humanities, Aalborg University, VBN4 Digital Design, The Technical Faculty of IT and Design, Aalborg University, VBN5 Department of Architecture, Design and Media Technology, The Technical Faculty of IT and Design, Aalborg University, VBN6 The Faculty of Engineering and Science (TECH), Aalborg University, VBN7 Urban Design, The Technical Faculty of IT and Design, Aalborg University, VBN8 The Techno-Anthropology Research Group, The Faculty of Humanities, Aalborg University, VBN9 Department of Architecture & Design, The Faculty of Engineering and Science (TECH), Aalborg University, VBN
Cultural institutions like museums are under pressure to shift to a more market-driven approach, universities are eager to make a far more aggressive outreach to the surrounding society, and businesses are forced to adapt new tools to innovate at a more and more rapid pace. It is obvious that a better interaction between the three sectors will be of mutual benefit, but still much too little is happening. This article describes an attempt to overcome the barriers and presents ‘A Joint Venture Model for Culture-driven Innovation in Public-Private Consortia’ which has shown successful at the initial stages. The model has been tailored specifically for the current circumstances in the Danish society, regarding the legislation and the degree of freedom available for different types of organizational forms. But it might be of inspirational value for an international audience and in this article we attempt to spark a pragmatic discussion of different ways to manage cross-sectorial collaboration, and practical solutions to realize the potentials of culture-driven innovation.
Museum Management and Curatorship, 2012, Vol 27, Issue 4, p. 341-356