Cultural institutions like museums are under pressure to shift to a more market-driven approach, universities are eager to make a far more aggressive outreach to the surrounding society, and businesses are forced to adapt new tools to innovate at a more and more rapid pace. It is obvious that a better interaction between the three sectors will be of mutual benefit, but still much too little is happening. This article describes an attempt to overcome the barriers and presents ‘A Joint Venture Model for Culture-driven Innovation in Public-Private Consortia’ which has shown successful at the initial stages. The model has been tailored specifically for the current circumstances in the Danish society, regarding the legislation and the degree of freedom available for different types of organizational forms. But it might be of inspirational value for an international audience and in this article we attempt to spark a pragmatic discussion of different ways to manage cross-sectorial collaboration, and practical solutions to realize the potentials of culture-driven innovation.
Museum Management and Curatorship, 2012, Vol 27, Issue 4, p. 341-356