Positive and negative affectivity as the mediators of volunteerism and service oriented citizenship behavior and customer loyalty
- Authors:
- DOI:
- 10.1002/mar.20582
- Type:
- Journal article
- Language:
- English
- Published in:
- Psychology and Marketing, 2012, Vol 29, Issue 12, p. 1004-1017
- Main Research Area:
- Social science
- Publication Status:
- Published
- Review type:
- Peer Review
- Submission year:
- 2012
- Scientific Level:
- Scientific
- ID:
- 232580426