Positive and negative affectivity as the mediators of volunteerism and service oriented citizenship behavior and customer loyalty

Authors:

Jain, Ajay K. ;
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Department of Psychology and Behavioural Sciences, Aarhus BSS, Aarhus University
Malhotra, Naresh K. ;
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Georgia Institute of Technology
Guan, Chong
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Nanyang Business School Nanyang Technological University

DOI:

10.1002/mar.20582

Type:

Journal article

Language:

English

Published in:

Psychology and Marketing, 2012, Vol 29, Issue 12, p. 1004-1017

Main Research Area:

Social science

Publication Status:

Published

Review type:

Peer Review

Submission year:

2012

Scientific Level:

Scientific

ID:

232580426

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