1 Institut for Ledelse og Virksomhedsstrategi, Faculty of Business and Social Sciences, SDU2 Faculty of Business and Social Sciences, SDU3 Institut for Ledelse og Virksomhedsstrategi, Faculty of Business and Social Sciences, SDU
The pharmaceutical industry faces continuing pressures from rising R&D costs and depreciating value of patents, as patent lives is eroded by testing procedures and pressures from public authorities to cut health care costs. These challenges have increased the focus on shortening development times, which again put pressure on the efficiency of front end innovation (FEI). In the attempt to overcome these various challenges pharmaceutical companies are looking for new models to support FEI. This paper explores in what way idea management can be applied as a tool in facilitation of front end innovation in practice. First I show through a literature study, how idea management and front end innovation are related and may support each other. Hereafter I apply an exploratory case study of front end innovation in eight medium to large pharmaceutical companies in examination of how idea management is applied in facilitation of front end innovation in practice. In order for a pharmaceutical company to support FEI, I present propositions of effective facilitation of pharmaceutical FEI and idea management.
International Journal of Technology Policy and Management, 2012, Vol 12, Issue 4, p. 373-386