Introduces a new conceptual framework for coaching practice Unique approach connects coaching to societal changes in society, work and life Strong focus on the importance of values and meaning in the coaching process Provides excellent material for ambitious practitioners and high level coaching education programs by supporting the reader as a reflective practitioner This book proposes third generation coaching in a form where the coach and the coaches are less concerned with solutions and more concerned with creating space for (self-)reflection through collaborative practices. Offering a revisited and innovative approach to coaching psychology, advantageous for learners and practitioners alike. It marks a new trend in coaching and has a special profile, based on the acknowledgement of changes in society, learning and knowledge production, as well as leadership. The author’ s concept of coaching distinguishes itself from the existing models (pop coaching , GROW model, etc) by offering a fresh analysis of our society – a society that is characterised by diversification, identity challenges, abolition of the monopoly of knowledge, lifelong learning, the necessity for self-reflection, etc. These societal changes are the basis for the existence of coaching and its prevalence, but they must also be the foundation for the way we employ coaching.