The effect of incidence angle on loudness was investigated for wideband and reverberant sounds. In an adaptive procedure, five listeners matched the loudness of a sound coming from five incidence angles in the horizontal plane to that of the same sound with frontal incidence. The stimuli were presented to the listeners via individual binaural synthesis. The results confirm that loudness depends on sound incidence angle, as it does for narrow-band, anechoic sounds. The directional effects, however, were attenuated with the wideband and reverberant stimuli used in the present investigation.