Mass customization (MC) has been introduced as the future of manufacturing, and great results have been proven. Recent research, however, documents a high failure rate for companies trying to adapt to MC as a business strategy. Making this transition is, as highlighted by several scholars, an enterprise transformation that requires strategic control mechanisms. This paper contributes to existing MC literature with an overview and analysis of available MC performance assessment methods. Shortcomings of the literature are identified and directions for future research given.
Lecture Notes in Production Engineering, 2014, p. 333-348
Mass customization _ Performance assessment _ Literature review performance measurement _ Capability assessment
Main Research Area:
Lecture Notes in Production Engineering
the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014)