The paper investigates what makes it more or less relevant to co-locate manufacturing activities and R&D activities in emerging markets within multinational companies. A framework to this end is developed and illustrated in relation to four cases from multinational companies, which have established R&D and manufacturing in China or India. The findings point to the importance of contingencies such as clockspeed, technological complexity, as well as the extent to which local adaptation is needed.
Proceedings of the 18th Annual Euroma Conference: Exploring Interfaces, 2011
R&D; Manufacturing; Emerging markets
Main Research Area:
18th Annual Euroma Conference, 2011
University of Cambridge, Institute for Manufacturing