Williams, Idongesit3; Gyaase, Patrick Ohemeng Kwadwo1
1 Center for Communication, Media and Information Technologies, The Faculty of Engineering and Science, Aalborg University, VBN2 The Faculty of Engineering and Science, Aalborg University, VBN3 Department of Electronic Systems, The Faculty of Engineering and Science, Aalborg University, VBN4 Department of Development and Planning, The Faculty of Engineering and Science, Aalborg University, VBN
The Case of Extending Broadband Internet Services to Rural Areas of Ghana
This paper assesses the factors that would facilitate the diffusion and adoption of broadband internet services in rural areas using the internet café business model. The rural areas of developing countries are predominantly ignored or underserved with broadband Internet connectivity. However in the cities, the internet café business model has been a major driver in the diffusion of the internet services. This paper adopts an exploratory approach to investigate why Internet café entrepreneurs do not supply internet services to rural areas. It also explores the factors that would stimulate investments from the same who are currently investing in internet services provisioning in the cities. Ghana is used as a case study by surveying 25 Internet Café operators. The analysis of the data collected facilitated self-interest assessment and its influences on the decision for broadband service diffusion and adoption in the rural areas using the internet café business model.
Zn Nr 763 Ekonomiczne Problemy Uslug Nr 105, 2013, Vol 2, p. 45-57
innovation; diffusion of innovations; ICT; Self interest; Decision; Decision Analysis