Demand Management of Customer-Driven Product Development
Request management (RQM) is a new term used for managing customer requests for new products. It is the counterpart to typical product development processes, which has no direct customer involvement. It is essential to manage customer requests in a structured and efficient way to obtain profitability. This research study seeks to investigate the challenges of RQM in practice. Existing demand chain management literature is used as a basis for developing a RQM framework. RQM is investigated through an explorative research design in a dyadic B2B case study including a global industrial company and its customers. The study provides an insight into a new area of supply chain management, including the process activity flow and challenges involved across the process. Furthermore, the method is dyadic including the customer in the case study, which is rare in related research.
Lecture Notes in Production Engineering, 2014, p. 63-72
Customer request management _ Demand chain management _Customer-driven product development _ Dyadic case study _ Customer integration
Main Research Area:
Lecture Notes in Production Engineering
the 7th World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2014)