1 The Mads Clausen Institute, Faculty of Engineering, SDU2 SDU Design, The Mads Clausen Institute, Faculty of Engineering, SDU3 Department of Design og Kommunikation, Faculty of Humanities, SDU4 SDU5 Department of Design og Kommunikation, Faculty of Humanities, SDU
In this paper we show how industrialists in an innovation workshop employ tangible material – a toy train set – to innovate their business model. In multidisciplinary teams the process of co-creating new understandings is crucial for work to progress. Based on video data form this participatory innovation session, we investigate how participants get to new concepts through analysing their skilled behaviours, movements, actions and negotiations. We observe that the final result of the workshop is indeed innovative and is co-constructed by all group members. We show why the toy train works: While encouraging group discussion of the ‘customer journey’, it keeps both hands and mind busy, it allows silent participation, and it expands the vocabulary of the discussion.
Proceedings of the Participatory Innovation Conference: Pin-c 2013, 2013, p. 31-35
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Lut Scientific and Expertise Publications. Tutkimusraportit – Research Reports