Boyd, Britta3; Dyhr Ulrich, Anna Marie3; Hollensen, Svend3
1 Institut for Grænseregionsforskning, Faculty of Business and Social Sciences, SDU2 Department of Entrepreneurship and Relationship Management, Faculty of Business and Social Sciences, SDU3 Department of Entrepreneurship and Relationship Management, Faculty of Business and Social Sciences, SDU
The aim of this article is to investigate the choice of entry modes for international markets in a control perspective. A survey from The Confederation of Danish Industry with 234 Danish small- and medium sized enterprises served as a data base. The entry modes are categorized into three groups depending on the control that the company has over its activities abroad. The paper examines selected factors that influence the ‘entry modes’ of Danish SMEs in different strategic settings. Results show that the most deciding factor for the choice of high control entry mode (subsidiary) was the factor turnover. The factors: personal networks and the interruption of the international activities were the most significant factors for the choice of intermediate mode (joint ventures and strategic alliances).