insights from cultural diversity and geographical dispersion
The complexities of new product development (NPD) teams present both opportunities and challenges to organizations. Very few researches have examined the combined effect of culture and geographical dispersion on teams. Especially, the role of distance still remains an open question. This paper elaborates on the role of culture diversity and geographical dispersion in NPD team conflict. A simulation is conducted where organizations may be regarded as complex systems to affect the team conflict with a variety of influences. The results firstly indicate that there are two dimensions of NPD team conflict: stable and unstable dimensions with four elements: task characteristics, group members’ relationship, cultural diversity and geographical dispersion; secondly, there are two phenomena whereby the geographical dispersion influences the NPD team interaction, and the influence between cultural diversity and the geographical dispersion is unstable and depends on the situation. Moreover, in some of its aspects the finding regarding cultural diversity is different from Hofstede’s theory, while the effect of geographical dispersion changes with the difference in communication technology.
Innovative Marketing, 2012, Vol 8, Issue 3, p. 62-72
team conflict; cultural diversity; geographical dispersion; collocated team; virtual team