Capitalizing on the trend toward a user-oriented, experience-driven economy, the project entitled Experience Development of Danish Attractions (EDDA) aims to sustain the socio-economic well-being of built attractions in Denmark. Encouraging product and management innovations through joint competence development, thirty eight built attractions of varying size, thematic focus and ownership structure took part in the four-year initiative. Facing several economic and knowledge related challenges a practical approach to innovation was adopted. All personnel were involved in courses, study trips and experiential discussion groups in order to facilitate implementation of newly acquired knowledge and tools.
Innovations for Sustainable Tourism: International Case Studies, 2008, p. 67-76
innovation; læring fra erfaring; den lærende organisation; innovation,; learning organization; experience economy; tourism; sustainability