1 Faculty of Humanities, SDU2 Department of Language and Communication, Faculty of Humanities, SDU3 Department of Language and Communication, Faculty of Humanities, SDU
On likelihood of confusion and perception of trademarks
Based upon an analysis of the case between Dansk Supermarked A/S and master painter Frederik Tuemand from the Danish Commercial and Maritime Court, the article discusses certain problems in the assessment of likelihood of confusion of trademarks as seen from a semiotic perspective. Furthermore, the article presents tentative directions to making the assesment more intersubjectively transparent than it is the case at present.
Nir : Nordiskt Immateriellt Rättsskydd, 2009, Issue 2, p. 181-194
Varemærkeret; Figurmærke; Socialsemiotik; Mærke-lighedsvurdering; Arnheim; Trademark Law; Device mark; Social Semiotics; Assessment of Likelihood of Confusion