Although the process of innovation is one of the most important drivers behind the growth and prosperity of today’s global economy, it is one of the least understood. This paper aims to address specific problems in carrying out new product development processes. There are crucial issues related to product design processes like inefficient project management, increasing product complexity, conflict management, shortfall of existing methods and tools, and high failures in new product introduction. A new approach has been proposed for a system based platform, which consist of a product platform, a process platform, and a technology platform. Even if there is no single solution to these complex problems the proposed method can offer a more structured way of attacking the issues.
24th Ipma World Congress Istanbul 2010, 2010
Innovation, Project management, New Product Failures, Platform Based Product Development