Co-creation Strategy Components in Technology-driven Firms
This paper focuses on using web search techniques in examining the co-creation strategies of technology driven firms. It does not focus on the co-creation results but describes the implementation of a software tool using data mining techniques to analyze the content on firms’ websites. The tool was used in other research projects to identify the ways firms engage in value co-creation with customers.
Proceedings of the 4th International Conference for Entrepreneurship, Innovation and Regional Development: Iceird 2011, 2011, p. 350-355
business intelligence tools; innovation management; value co-creation
Main Research Area:
National Centre for Development of Innovation and Entrepreneurial Learning