1 Faculty of Business and Social Sciences, SDU2 Department of Marketing & Management, Faculty of Business and Social Sciences, SDU3 International Business & Entrepreneurship, Department of Marketing & Management, Faculty of Business and Social Sciences, SDU4 External lecturers, Department of Marketing & Management, Faculty of Business and Social Sciences, SDU5 External lecturers, Department of Marketing & Management, Faculty of Business and Social Sciences, SDU
It’s moderating effect on complex and ambiguous collaborations
Literature review: Collaborative experience has been shown to have a positive effect on the collaborative outcome in general (Anand & Khanna, 2000; Kale, Dyer & Singh, 2002). Furthermore, it has been linked to the ability to exploit the network of the firm for learning (Powell, Koput and Smith-Doerr, 1996) and has been shown to have a positive effect to the outcome of collaborative R&D (Sampson, 2005). Anand & Khanna (2000), furthermore, hypothesized that research joint ventures are more ambiguous than marketing joint ventures and even more the licensing and showed that the effect of collaborative experience was largest the higher the hypothesized ambiguity. Theoretically contribution: This research project aims at contributing to existing literature by arguing, that collaborative experience is a moderating variable which moderates the effects on collaborative outcome from the level of complexity and ambiguity in the collaboration. Complexity is hypothesized to be higher as the size of the collaboration partner is larger, and vice versa. This because, a larger firm as partner means establishing contacts to more people with more different functions. Ambiguity is hypothesized to be higher as the intensity of the collaboration is higher. This because, flexibility is lost as the companies invest in collaboration, and therefore the firm’s future become more dependent on the other partner, which makes the firm’s own future more ambiguous. Furthermore, this research project contributes to existing literature by arguing, that the largest effects from collaborative experience is from recent collaborative experience, since knowledge depreciates when it is not used. Methodologically contribution: The research project studies the dyad and aims at introducing, to this field of research, an established way of collecting data, a new sample of firms, an establish way of measuring the outcome of product development and a new way of measuring experience. Where the previous research in this field primarily uses secondary databases, this research project collects primary data by an online questionnaire to the NPD manager from one of the firms in the dyad. Furthermore, where the previous research primarily sample large American firms, this research sample Danish manufacturing firms from 50 employees and up. Additionally, where previous research uses abnormal stock rates or patenting as performance measure, this research use the outcome of the new product development as a performance measure. Finally, where previous research primarily has used the number of collaborations as a measure of collaborative experience, this research includes the recency in the measure of collaborative experience. Results: Since data has not yet been collected, no results are available yet.
Erfaring med virksomhedssamarbejde; Produktudvikling; Collaborative Experience