The Danish Elite Sports Model in International Perspective: Managerial Efficiency and Best Practice in Achieving International Sporting Success
According to international findings, nations today face diminishing returns on investment when it comes to elite sports. As the power struggles to win medals in international tournaments - such as the Olympics - have intensified in the last couple of years, and the financial investments have increased, the market has adapted by raising the overall price of a medal. As a direct consequence managerial efficiency can be a 'non-financial' tool for nations to enhance the chances of success. The purpose of this article is to describe the internationalisation of elite sports together with analysing a small country's possibilities to become successful. Taking the Danish case as a point of departure, the article addresses these questions: Is the Danish elite sports model suited and prepared for the future challenges? Or is the Danish elite sports institution, Team Danmark, enforced to improve its managerial efforts with regard to Danish elite sports? The analysis finds the Danish elite sports organization, Team Danmark, well prepared and fit for the future challenges. Still, though, areas such as talent identification and development and division of roles and responsibilities, are in need of improvement in order to strengthen the managerial efficiency. Furthermore the question of more funding is discussed. Recently the Danish medal standings have been deteriorating which has initiated requests for more funding and the political response could be increased public funds.
International Journal of Sport Management and Marketing, 2010, Vol 7, Issue 1/2, p. 104-118
Eliteidræt; dansk elitemodel; International udvikling; elite sport; Danish Elite Sports Model; International development