A comparison of the professional values of regular and tabloid journalists
Tabloidization of the news has been a recurring issue in the debates among scholars and journalists. Most research focuses on measuring either content or the effects of tabloid style content and often left the antecedents of the content as a ‘black box’. To gain insights on the production process this study compares tabloid journalists to other journalists based on a survey of Danish journalists (N=1550). It shows that tabloid journalists in many regards hold different professional values from other journalists and experience different pressures from the organization. Tabloid journalists also apply sensationalist news values more and relevance news values less than other journalists. Finally, the study shows that tabloidization of the news is generally driven by profit orientation of both journalists and their organization. However, it also shows that journalists’ adherence to the role as public mobilizer is also positively related to a personalized journalistic style.