The purpose of this study is to provide an understanding of how tourists’ self-presentation is managed on Social Networking Sites (SNS). Specifically, the study investigated the effects of SNS use on social support and tourism experience and the moderating role of the different tourists’ self-presentation strategies. The results emphasize the importance of SNS use for tourists to seek support from their social network while traveling. The study clarifies the importance of SNS use for tourism experience, in that the more engaged tourists are in social interaction facilitated with SNS while traveling, the more likely they are to have a positive tourism experience. Also, it is argued that social support does not always directly result from the intense SNS use, but rather moderated by tourists’ self-presentation strategies.
Proceedings of the 43rd Annual Conference of Travel and Tourism Research Association, 2012