1 Centre for Tourism, Innovation and Culture, Department of History, Faculty of Humanities, SDU2 Department of Design og Kommunikation, Faculty of Humanities, SDU3 Centre for Tourism, Innovation & Culture, Department of Design og Kommunikation, Faculty of Humanities, SDU4 Temple University5 Department of History, Faculty of Humanities, SDU6 Department of History, Faculty of Humanities, SDU
Today’s tourists seek unique destinations that could associate with their self identity in a profound way. It is meaningful for destinations to design unique physical elements that offer transformational travel experiences. This study aims at identifying how tourists encounter architecture in a destination and if architecture facilitates tourists’ self transformation. Based on narrative structure analysis by deconstruction of travel blog posts, the results suggest that tourists perceive architectural landscape as an important feature that reflects destinations’ identity. Four different interaction modes—gazing, touring, reading and pondering are identified. Conversational architectural design is suggested for destinations to create a unique experience.
Proceedings of the 41st Annual Conference of Travel and Tourism Research Association, 2010