A meta-analytic review and assessment of its determinants
The authors conducted a meta-analysis of study results on the price-perceived quality relationship published from 1989 to 2006. The findings show that the price effect on perceived quality has decreased. Furthermore, the price–quality relationship is stronger in studies that use a within-subjects design, investigate higher priced products, and use samples from European countries but weaker for services, durable goods, and respondents who are familiar with the product. A striking null result indicates that the number of cues does not affect the price-perceived quality relationship significantly.
Marketing Strategy: Marketing-mix Strategies - Distribution Strategy and Pricing Strategy, 2009, p. 300-316
Price-perceived quality relationship; Informational role of price; Meta-analysis