1 Department of Marketing & Management, Faculty of Business and Social Sciences, SDU2 Centre for Integrative Innovation Management, Department of Marketing & Management, Faculty of Business and Social Sciences, SDU3 Department of Marketing & Management, Faculty of Business and Social Sciences, SDU
The benefits of the open innovation business model and the absorptive capacity necessary to acquire and utilize external knowledge have been discussed extensively. An emerging literature stream has identified certain intra-organizational antecedents of absorptive capacity. However how firms recognize potentially valuable external knowledge to be able to start the knowledge absorption process has not been discussed. This paper suggests creativity management and argues that stimulating meaningfully novel behavior positively influences the recognition ability and the communication it enhances alleviates the Not-Invented-Here syndrome. Based on the absorptive capacity and organizational creativity literature a model consists of five hypotheses is derived and tested on a sample of 346 Danish SMEs. The results indicate that creativity management plays a positive role in the development of recognition ability.
creativity, absorptive capacity, open innovation, NIH syndrome
Main Research Area:
19th International Product Development Managementnference, 2012