The purpose of this article is to reveal how small and medium sized enterprises (SMEs) can enable sustainable business model innovation (BMI) in the offshore wind turbine industry. A longitudinal empirical research on 10 SMEs within the wind turbine industry provides data for the findings. The findings reveal interesting opportunities for BMI both within the SMEs, the SME network and in wider industrial context to increase awareness on business opportunities to act and hereby increase sustainable value. However, also boundaries occur for BMI, which can be difficult to crisscross. It is revealed that emphasis is needed on creating a network frame for reciprocal learning and BMI mapping. These initiatives can create absorptive capacity and dynamic capabilities. The ambidextrous organisational approach to organise both explorative and exploitative learning is revealed to have an impact. High potential for sustainable value is present, however also considerable risk to fail.
Euram 2014: Waves and Winds of Strategic Leadership for Sustainable Competitiveness, 2014
business model innovation; SMEs; Offshore Wind Energy
Main Research Area:
14th Annual Conference of the European Academy of ManagementEuropean Academy of Management. Proceedings, 2014