Hollensen, Svend6; Wilson, Jonathan A.J.4; Ebrahimi, Mehdi5
1 Institut for Grænseregionsforskning, Faculty of Business and Social Sciences, SDU2 SDU Design, The Mads Clausen Institute, Faculty of Engineering, SDU3 Department of Entrepreneurship and Relationship Management, Faculty of Business and Social Sciences, SDU4 University of Greenwich5 Hooshmand Tadbir Research Group6 Department of Entrepreneurship and Relationship Management, Faculty of Business and Social Sciences, SDU
Calculations from an Iranian perspective
Customer Lifetime Value (CLV) is an established relationship marketing-centric approach to evaluating the significance of a customer, and what resources should be allocated towards maintaining relations – beyond short-term transactional views. The conceptual argument presented in this paper contributes one very simple, yet significant argument, which is both transactional and relational. Namely, a large portion of humanity believes in a life beyond current existence – the Afterlife. Therefore, death in the psyche of such a person does not terminate benefit seeking, and there is value in the afterlife. The aim here, is to refine value-based calculations, drawing from varying religious perspectives: reincarnation, heaven, and enlightenment, amongst others.
Proceedings - Global Islamic Marketing Conference (gimc) 2011, 2011