ABSTRACT Both, the field of frugal and reverse innovation as well as the field of sustainability and its management have received tremendous interest in recent times. However, there is little literature on how both fields are related to each other and to what extent basic definitions are consistent or not. Against this background, this paper gives an overview of research in both areas and provides a view of the relationship between reverse innovation, sustainability management and performance constructs. It suggests a causal chain that puts three dimensions of sustainability management at the intersection of reverse innovation and performance. The link between reverse innovation on the hand and sustainability performance on the other hand is established through a differentiated perspective on dimensions representing different fields of sustainability management, i.e. the sustainability of resources used in value creation, the sustainability of the actual value creation processes, and the sustainability of the outcomes of value creation processes. To complete our framework, we also argue for a positive link between the three dimensions of sustainability management and a company’s market performance. Implications for theory and practice are given to foster future research in this area.
Journal of Technology Management for Growing Economies, 2013, Vol 4, Issue 2, p. 31-50