In today’s services business domain, especially in facility services and facilities management (FM), customers are becoming more informed as to the level of choice and competition for their custom. This has led businesses to develop and maintain strategic elements of corporate statements that will increase their competitiveness. This article is concerned with the review of the principles of strategic statements and capability coherence. The purpose is to test if there is a relationship between strategic statements and its underlying capability coherence toward profitability. A sample of 27 strategic statements from FM organizations was selected and linked to financial data. The article reveals that the FM services industry would benefit from the concept of capability coherence. Findings showed that FM organizations showing higher scores of capability coherence have higher profitability scores.