This paper presents the preliminary results of a study on factors influencing adoption of electronic commerce in small and medium enterprises in Denmark. The Tornatsky and Fleischer (1990) model is used in the investigation, therefore the main group of factors taken into consideration are the environmental, organizational and technological. Five case companies located in the area of Copenhagen have been interviewed. The preliminary results are partially in line with similar studies on e-commerce adoption. However many differences are also found. For example this study found that the external environment has a limited influence mainly through customers and availability of IT services, contrary to other studies that found that government and public administration have a big role. The organizational and the technological contexts have also much relevance and include factors such as employees and CEO attitude. The factor cost did not have much importance in the initial adoption stage, but it might be more important in the future.
Small Business and Information Technology-research Techniques and International Case Studies, 2005