Panel: Institutionalisation and norms in global governance
Global governance has no central authority, so global political leadership must be understood in new terms. When direct use of power through hierarchies is no longer an option, policy research has turned to the concept of soft power. Central to soft power issues is normative change. Normative change occurs through the introduction, framing and facilitation of new paradigms, programmes and public opinions. Consequently, it cannot be limited to a narrow elite but involves a wider intellectual exchange between academics, policy practitioners, media professionals, NGOs and private firms. In such a complex global environment leadership cannot be understood through the behaviour of a single powerful actor. Single actors do not control normative development in global governance. Furthermore, this complex character of global governance means that the actors involved become themselves internally complex as they must navigate an evolving but uncertain series of overlapping policy problems (e.g. AIDS and poverty; trade and environment). Actors find their identities shift as their borders blur due to their issue-remit becoming increasingly uncertain and diffuse. In other words, normative change in global governance involves multiple actors who by their engagement are themselves changed. To better understand this process, the paper will consider normative change within global governance in the cases of the World Bank and the WTO.
Agency, Global Governance
Main Research Area:
International Studies Association Annual Convention, 2010