1 Globalization and Europeanization, Department of Social Sciences and Business, Roskilde University2 Roskilde School of Governance, Department of Social Sciences and Business, Roskilde University3 The Department of Society and Globalisation, Roskilde University
A discourse theoretical analysis
The article traces the complex series of relations that are constitutive of transnational campaigning through empirical research, focusing on political campaigning critical of the WTO's General Agreement on Trade-in-Services. Applying the methodology of post-structuralist discourse theory, as developed by Laclau and Mouffe, the article is able to move beyond the search for a ‘Global Civil Society' or ‘Transnational Advocacy Network', and instead focus on the articulatory process in which the relations central to transnational campaigning are produced. This empowers an analysis that is able to both situate transnational campaigns within the context of other political phenomena - characterised by collective action - whilst highlighting the historically-contingent communicative devices central to the ‘transnational' character of such campaigns.
Critical Approaches To Discourse Analysis Across Disciplines (cadaad), 2011, Vol 5, Issue 1, p. 73-91